In a move that’s sure to shake up the sports radio scene, Audacy has tapped Kyle Madson to lead one of Sacramento’s most iconic stations—but here’s where it gets interesting: Madson’s rise isn’t just about his on-air charisma. Kyle Madson has been named Brand Manager for Sports “1320 ESPN” KIFM Sacramento, a promotion that highlights his multifaceted career and strategic vision for the station’s future. But this isn’t Madson’s first rodeo in the industry—far from it.
Since September 2023, Madson has co-hosted “The Insiders” alongside James Ham, a role that builds on his extensive experience as a producer at sister station “95.7 The Game” KGMZ San Francisco and Bonneville’s “Sactown Sports 1140” KHTK Sacramento. What’s even more impressive? Madson wears multiple hats, serving as the Managing Editor for NinersWire and hosting a Saturday morning K-Pop show on sister CHR “106.5 The End” KUDL. Talk about versatility! And this is the part most people miss: Madson’s ability to blend sports expertise with a broader cultural appeal could be the secret sauce KIFM needs to stand out in a crowded market.
SVP/Market Manager Aaron Miller didn’t hold back in his praise, stating, “Kyle has shown strong leadership, deep sports knowledge, and a clear vision for the station. He’s the perfect person to lead ESPN 1320 forward. Congratulations, Kyle.” But here’s the controversial question: Can Madson’s diverse background truly bridge the gap between traditional sports fans and a younger, more eclectic audience? Only time will tell.
This leadership shakeup comes on the heels of Jeff Austin’s retirement earlier this year. Austin had been overseeing KIFM in addition to “The Fan” 1080 KFXX (now 105.1 KRSK-FM) Portland. Meanwhile, KIFM Assistant Brand Manager Charlie Mallonee also retired last week, marking the end of an era. Mallonee’s journey from producer in 2019 to APD in 2023 was nothing short of remarkable. Beyond KIFM, Mallonee’s resume is a testament to his dedication to sports broadcasting, having served as a reporter for Sports Radio Service, hosted shows at KSAC Sacramento and KNRY Monterey, and even provided play-by-play commentary for San Jose State University, San Jose Bees baseball, and San Jose Lasers women’s basketball.
But here’s the real question for you: As Madson steps into this new role, will his unique blend of sports and cultural expertise redefine what a sports radio station can be? Or will traditionalists push back against this unconventional approach? Let us know your thoughts in the comments—this is one conversation you won’t want to miss!
